Dairy Queen

Happy Tastes Good®

DQ USA, is the Biggest chain of soft-serve ice cream & fast-food in the name of International Dairy Queen Inc.

The first restaurant open in Joliet, Illinois on 22nd June 1940. It served a variety of frozen products, like soft-serve ice cream. Its corporate offices are located in the Minneapolis suburb of Edina, Minnesota.

The Dairy Queen restaurants have more than 6,600 franchises in the United States and Canada, with include 2,200 franchises are other countries. It has seen steady growth in the number of total franchises over the past eight years, with over 300 sites mare added in the past three years.

Dairy Queen Restaurant

Restaurant History

The founders of the DQ® restaurant introduced a unique kind of dessert treat and the process to develop the foundation of the franchising system. 

A Sweet Success story is more than 80 years. It has been the combination of hardworking people who own and operate restaurants, and great-tasting food and tempting treats served in our establishments.

The restaurant remarkable story starts from the 10-cent sale of a then unnamed product on 4th August 1938, in Kankakee, Illinois. Father & son has been experimenting with a soft frozen dairy product for some-time.

They have become a partner with Sherb Noble has a good friend. Highlights of the DQ® system include:

  • 1940: First store creates in Joliet, Illinois.
  • 1949: malts & shakes are introduced.
  • 1951: Banana splits introduce.
  • 1953: Canadain first store opens.
  • 1955: The Dilly® Bar appearances.
  • 1965: DQ® restaurants message 169 million times a week on national radio.
  • 1972: Start business in Japan.
  • 1980: “We Treat You Right®” tagline introduced.
  • 1991: Start business in Mexico.
  • 1995: DQ® Chicken Strip Basket and Treatzza Pizza® make their appearance.
  • 2003: The Blizzard® of the Month show kicks off.
  • 2006: Change the Logo design.

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logo in 1950

Dairy Queen Prototype logo created in 1940, It still in use some of the location.

Logo design in 1958

Design in 1958, and still in use on Brazier locations.

Logo created in 2001 to 2006

2001 to 2006, secondary logo on the packaging, and It still in use on some signs.

Dairy Queen Logo 2006

design late 2006, present this logo use.

DQ Stores

The DQ® stores having several substitute brands, all were displaying the unique DQ logo along with the trademark. During the 1970s, most restaurants were “Brazier” locations with the upper floor for storage, recognizable for their red mansard roofs. At the end of 2014, DQ restaurants had over 6,400 stores in 27 countries, including 1,400 locations outside the United States & Canada. The largest store is in the Bloomington, Illinois, United States. The largest store in the world in the Riyadh, Saudi Arabia and the busiest store in the world is in the Charlottetown, Prince Edward Island.

Standard stores

Standard Restaurant of DQ

Some stores serve an abbreviated menu; some of open spring and summer, the majority of restaurants are open all year and serve hot food.

DQ® full Brazier restaurants serve a standard fast-food menu featuring french fries, burgers, and a crispy chicken and grilled in addition to frozen treats and hot dogs.

DQ Orange Julius

DQ Orange Julius

It is known as the “Treat Center” concept, an improved version of the original stores also serving foods and drinks from the Orange Julius menu. It has preferred a new idea for small-scale places, regularly in shopping mall food courts. Some early Treat Centers also included Karmelkorn.

DQ Brazier

DQ Brazier

Brazier is originated in 1957 when one of the franchisees, Jim Cruikshank, set out to improve the regulated food system. When he testified flames were growing from an open charcoal grill in a New York eatery, he understood he had found the Brazier concept.

Still, the company website considers their hot dog and burger lines as “Brazier Foods,” according to the history part & some FAQ listed topics.

DQ Grill and Chill

Grill and Chill Restaurant

Its location features treats, hot food, and self-serve soft drinks. It is a unique idea for renovated full-service restaurants. These stores are older-style and feature a new store design. In most cases, they give an expanded menu, including Grill Burgers, breakfast, and grilled sandwiches. They also include self-serve soft drink fountains allowing free refills. However, there are still more former stores that have not improved to a new style. 

Dairy Queen Texas - That's what I love About texas!

DQ Texas Country Foods

Most of the locations are in Texas; those include similar with the Brazier, DQ® Grill & Chill formats use a separate hot food menu in-country Foods. Among other differences, “Hunger-Buster” burgers are accessible in place of the Brazier and Grill Burger offerings.

DQ Restaurant Locations

List of countries were currently serving:

1. Australia 2. Bahamas
3. Bahrain 4. Brunei
5. Cambodia 6. Canada
7. Cayman Islands 8. China
9. Costa Rica 10. Egypt
11. Guatemala 12. Guyana
13. Indonesia 14. Kuwait
15. Laos 16. Mexico
17. Oman 18. Panama
19. Philippines 20. Qatar
21. Saudi Arabia 22. South Korea
23. Taiwan 24. Thailand
25. Trinidad and Tobago 26. United Arab Emirates
27. United States 28. Vietnam

List of Dairy Queen locations countries were formerly serving:

1. Austria (withdrew around 1999) 2. Cyprus
3. Dominican Republic (withdrew in the 2000s) 4. Gabon
5. Guam 6. Hungary (withdrew in the 1990s)
7. Italy 8. Japan (withdrew in 1999; expected to reenter)
9. Morocco (withdrew in the 2000s) 10. Poland (withdrew in 2016)
11. Singapore 12. Slovenia (withdrew in 2000)
13. Turkey (withdrew in the 1990s) 14. Macau (withdrew in 2016)

List of Dairy Queen locations countries were future serving: 

1. Aruba 2. Belgium
3. Brazil 4. Bulgaria
5. Colombia 6. Croatia
7. Czech Republic 8. Finland
9. France 10. Germany
11. Haiti 12. India
13. Iceland 14. Ireland
15. Israel 16. Japan (returning country; TBD)
17. Lebanon 18. Malaysia
19. Malta 20. Myanmar
21. Namibia 22. Nepal
23. Netherlands 24. New Zealand
25. Norway 26. Portugal
27. Puerto Rico (2020) 28. Romania
29. Russia 30. South Africa
31. Spain 32. Sweden
33. Switzerland 34. Ukraine
35. Venezuela 36.

Contact Information

Address Headquarters: Edina, Minnesota, United States.

Phone Number: +1 (866) 793-7582

Timing Hour: 9 AM – 9 PM;

Opening Days:  Monday to Friday

Survey Website: www.dqfanfeedback.com or www.dqfansurvey.com

Official Website Page: www.dairyqueen.com

Texas Dairy Queen® Operators’ Council

Address: 2120 Forum Parkway, Bedford, TX 76021

Email: [email protected]

Phone: +1 817 283 2616

Contacts International Business Addresses

Addresses: American DQ Corporation, 7505 Metro Blvd. Minneapolis, MN 55439-0286
Phone number: (952) 830-0200

Contacts Canada Business Addresses

DQ Canada Addresses 1111 International Blvd, P.O. Box 430 Burlington, ON L7R 3Y3.
Phone number: 905-639-1492

Contacts United States of American (USA) Business Addresses

Addresses: Orange Julius of America 7505 Metro Blvd. Minneapolis, MN 55439-0286
Phone number: 952-830-0200

Addresses: Karmelkorn Shoppes, Inc. 7505 Metro Blvd. Minneapolis, MN 55439-0286
Phone number: 952-830-0200